More than just a legacy brand in commercial vehicles, Ashok Leyland wants to be seen as an old brand embracing new values.
A century-old European bicycle brand gets a makeover under its new Indian owner. But is there room for yet another premium commuter bike?
Protesters on Twitter have begun asking people to boycott Ola's service, as mark of disagreement with the company's views
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
His rags-to-riches story would make a film. Meet Musthafa P C, the man behind ready-to-use breakfast foods that countless Indians trust.
To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market. Tied up with a well-known Bollywood actor as endorser, associated with cricket and established fan engagement initiatives, reports T E Narasimhan.
India's online listing space is witnessing phenomenal growth.
To become part of the consumer's monthly shopping cart, Sugar Free has launched new formats and variants and waged war against online venom.
The agency has done five advertisements so far.
Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.
The five-year-old Chinese brand's assent to the summit comes after a year of astounding rise -- often growing by over 200 percent a quarter, reports Arnab Dutta.
He may be only 28, but the now-chosen candidate for Bengaluru South has handled the party's IT cell and campaigned for several party candidates during the state polls last year.
ITC's noodle brand has been caught in the Maggi crossfire.
City police, metros, airports, even power utilities are using pop culture and social media to reach the young and encourage public ownership of public services. Amritha Pillay reports.
Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago.
Kia's Seltos SUV has already crossed the 40,000 mark while the slightly pricier MG Hector has sold nearly 13,000 units.
Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme.
Brands should do something, but it should be done discreetly.
'When a newspaper says that Karnataka leads in corruption, one must also know it means Karnataka leads in patronising corruption.' 'You can't be corrupt without me succumbing to your corruption.'
During her tenure, Facebook's users in the country have grown from 8 million to 138 million, making India its second largest market after the US
To promote localisation of manufacturing and reduce its import bill, the government increased basic customs duty on mobile handsets - from 10 per cent to 15 per cent.
It's puzzling why Indian cos keep their acquired brands out of play.
With employees as brand ambassadors, can the company get the grime off its image?
Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns.
GM has invested $1 billion in the country since 1996.
How to shield brand McDonald's? While consumers may have ignored the legal battles plaguing the franchise in north and east India, closure of restaurants is not something they are likely to ignore.
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
The 'Shatrughan Sinha of the South' plunges into politics.
One needs to carefully tread the thin but solid line between the sublime & the ridiculous.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia's growth has been swift and steady.
'This was Kohli's veneration for his master: The man who had inspired him to pick up a cricket bat in the first place, the man he had grown up watching. Just that now, he was exactly like him, or, dare it be suggested, maybe a shade better while chasing down daunting totals,' says Dhruv Munjal.
Kapil Sharma, the anchor of Comedy Nights with Kapil, is the hottest property on Indian television today
A buoyant economic mood and tempting discounts, both online and offline, are fuelling a shopping frenzy this Diwali.
Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
Is Being Human, the actor's apparel brand, an extension of his persona or is it a move to correct his bad-boy image?
Depression is not just stress, nor is it only sadness. Depression is an illness.
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